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August 1, 2024
The Value of Trade Shows and Conventions: Maximizing Your Experience
By Brian Devlin, CEO, Arc Home
Trade shows and conventions are a cornerstone of the mortgage and financial industries, providing opportunities for networking, learning, showcasing products, and brand recognition. While these events occur year-round, the busiest time is now upon us. At Arc Home, we're gearing up for a particularly active stretch with 19 shows between August and October, including major events like the CMBA Western Secondary, the MBA Annual in Denver, and the NAMB 50th Anniversary Show in Las Vegas. As we navigate this busy season, let's explore how to fully capitalize on the opportunities these industry gatherings present.
Networking Opportunities: Strategic Connections
Networking is a key benefit of attending trade shows and conventions, offering a chance to connect face-to-face with industry peers, leaders, and potential clients. To maximize these opportunities, it's crucial to plan ahead. Start by reviewing the attendee list and identifying key individuals or companies in which connections would be beneficial for expansion. Use your existing network to facilitate introductions, making your connections more meaningful and targeted. This approach not only helps you build new relationships but can also lead to partnerships that drive business growth.
Industry Insights and Learning: Expanding Your Knowledge Base
Trade shows and conventions are excellent venues for gaining insights into the latest industry trends, technologies, and regulatory changes. While it's natural to gravitate towards sessions that align with your current role, consider stepping out of your comfort zone. Attend workshops and presentations on topics outside your immediate expertise to gain a broader perspective on the industry. This expanded view can enhance your ability to collaborate with different teams and make more informed decisions in your day-to-day work.
Showcasing Products and Services: Creating Memorable Experiences
For companies like Arc Home, trade shows and conventions provide a platform to showcase products and services to a broad audience. However, merely presenting information isn't enough. Engage attendees through interactive demonstrations and personalized consultations, allowing them to experience the benefits of your offerings firsthand. This approach not only makes your booth more memorable but also helps differentiate your company from competitors, leaving an impression on potential clients and partners. For us, showing our recently released SPARC 2.0 portal is a great way to educate our clients and prospects.
Brand Visibility and Recognition: Strengthening Market Position
Participating in major industry events enhances brand visibility and reinforces your company's position in the market. Beyond just having a booth, consider engaging in activities such as panel discussions, sponsorships, or hosting networking events. These efforts not only increase your brand's visibility but also position your company as a thought leader in the industry. Being actively involved ensures your brand remains top-of-mind for industry stakeholders, enhancing your reputation and influence. Shameless plug – we’re sponsoring the NAMB 50th Anniversary cocktail party. Hoping to connect with you!
Will we see you there?
Trade shows and conventions are more than just dates on a calendar; they're critical opportunities for networking, learning, and showcasing what makes your company unique. At Arc Home, we're committed to making the most of these events, and we look forward to connecting with you. Join us at the upcoming shows to share in the benefits of these invaluable gatherings and drive success for everyone involved.